6. Critical risks
Let’s Goh Motor Tour identified risks into three main points that our organization can
face in the future and risks including the organization risks, external environment risks and
enterprise risks.
7.1 Organization risks.
Welfare about public health and accident insurance
Compensation for employees who work in overtime
Dissatisfaction in position
Conflict between manager and employee
Misunderstanding about tasks
7.2 External environment risks
Driving license of customers both Thai and international and staffs
Traffic laws about exhaust sound or modify motorcycle and vehicle registration
Weathers about raining season that affect to safety of trips
Inefficient roads that can make danger to customers and staffs
Accidents from carelessness of riders or others on the road
Political instability about conflict
Demonstration that can make impact on destination
Currency risk about economy that can affect value of the money
7.3 Enterprise risks
Uniqueness about identity with other companies
Marketing plans are irrelevant with target groups
Set price exaggerate in price strategy
Competition set lower prices
Diverse products and services of competitor
Quality about depreciation of products
Accommodation unsatisfied the need of customers
None confidence in branding because mistake of operation and accidents