Since 2002, the government has worked to develop Brunei as an international offshore financial center as well as a center for Islamic banking. Brunei is serviced by a large number of banks given its size. Islamic banking is growing, primarily in the Islamic bond (sukok) market. Offshore banking and business incorporation remains a small sector in the overall financial services market. Brunei is keen on the development of small and medium enterprises and has established a technology incubator to encourage the development of an information technology industry. Brunei has also promoted ecotourism to take advantage of the over 70% of Brunei's territory that remains primal tropical rainforest. Brunei is a participant and seeks to take a leadership role in the trilateral Heart of Borneo conservation initiative. While ecotourism is growing, the overall impact for economic diversification is limited.