The current study focused on the sociocultural influences of media and friend conversations on attitudes to wards cosmetic surgery. As expected,of the media sources examined,exposure
to cosmetic surgery-related television programmes was positively related to the three cosmetic surgery attitude subscales(intrapersonal, social and consider).Our results correspond to a number
of studies which have found that the viewing of cosmetic surgery-related programmes predicts interest in obtaining cosmetic surgery (e.g., Markey&Markey,2010;Sperryetal.,2009). The present study also showed that exposure to more general appearance-related programmes was positively associated with positive attitudes to cosmetic surgery.In terms of cosmetic surgery advertising,the
overwhelming majority of our sample(92%)had viewed at least one advertisement. Exposure to these advertisements was positively associated with the three cosmetic surgery attitude subscales,as
expected, but not body dissatisfaction.The influence of cosmetic surgery advertising has received surprisingly little attention from researchers, but with the volume of advertising in the media on
the increase(Hennink-Kaminski etal.,2010), further research is warranted.
The current study focused on the sociocultural influences of media and friend conversations on attitudes to wards cosmetic surgery. As expected,of the media sources examined,exposureto cosmetic surgery-related television programmes was positively related to the three cosmetic surgery attitude subscales(intrapersonal, social and consider).Our results correspond to a numberof studies which have found that the viewing of cosmetic surgery-related programmes predicts interest in obtaining cosmetic surgery (e.g., Markey&Markey,2010;Sperryetal.,2009). The present study also showed that exposure to more general appearance-related programmes was positively associated with positive attitudes to cosmetic surgery.In terms of cosmetic surgery advertising,theoverwhelming majority of our sample(92%)had viewed at least one advertisement. Exposure to these advertisements was positively associated with the three cosmetic surgery attitude subscales,asexpected, but not body dissatisfaction.The influence of cosmetic surgery advertising has received surprisingly little attention from researchers, but with the volume of advertising in the media onthe increase(Hennink-Kaminski etal.,2010), further research is warranted.
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