a) Vertical Configuration
Let us consider the x-height of the
“Farmer Joe’s” type as “X”. The closest
visual material that may occur to the
trademark will be 2 times the height of
“X”. vertically and 2.5 times the
diameter of "X" horizontally. For
example, if the x-height is 3 inches, the
closest any picture, text type, etc. may
appear, above or below, will be 2 times
3 inches, or 6 inches and 2.5 times 3
inches or 7.5 inches left or right.
b) Horizontal Configuration
The closest visual material that may
occur to the trademark will be 2 times
the height of “X”.