Specialty spas
In the past, spas were trying to please everyone, says Debra Koerner, co-founder of Well World Group, a spa consultancy firm. “They were expanding their menus and offering an overwhelming number of services.” Fast forward to 2015. “In the bigger cities, in particular, we’re seeing more niche properties and new franchises open up that offer convenience and affordability, specializing in one thing – whether massages (Massage Envy now has 1,000 locations across 49 states.), brows, lashes, hair or feet.”