This exhibit shows what would be very simple and ideal communication. There would be no miscommunication or misunderstandings. The sender would understand the context and the audience (receiver), select the right medium, and send a clear message, and the receiver would receive and understand that message exactly as the sender intended. Leadership Communication: A communication Approach for Senior-Level Managers by Deborah J. Barrett, Ph.D. Handbook of Business Strategy Emerald Group Publishing, 2006. Pages 385-390