I have some suggestion for FB content Ka.
Now our page is hard sale all the time, every day, but no one asked or anything on the page. We should do content relationship with customers on practice. To know that we are not focusing on try to sell him too, should have something relaxing. For example the foot the picture to entice people to comment. I guess this is what products or "Friday, who have plans to buy cosmetics? Tell me plz" something like that.
If you build trust I think user friendly is very important. If you want to sell sell sell only but don "t have consumer come to engagement. No talking, no word of mouth, it's useful.
This is my idea.
Thx q ka