Tea is a social custom and as such is part of many celebrations that tourist could experience
(Jolliffe 2007). However, there is very little literature on tea tourism published in English. Besides
the works by Hall et al (2003) and Boniface (2003), the most impressive works on tea tourism in
English may be the monograph of ‘Tea and Tourism: Tourists, Traditions and Transformations’
(Jolliffe, 2007), which is a composition of tea-related papers by various authors. In this work,
Jolliffe defined tea tourism as ‘tourism that is motivated by an interest in the history, traditions
and consumption of tea’ (Jolliffe, 2007 p9). She then defined tea tourists as ‘a tourist experiencing
history, culture and traditions related to the consumption of tea’ (Jolliffe, 2007, p10). Jolliffe also
commented on the wide range of experiences and opportunities which tea can provide for
travellers, including tea shop trails, the partaking of the tea ceremony and visits to tea gardens or
museums.