particular in the OEM segment.
Although the Internet has made the world much smaller, topographically
it is still a pretty substantial chunk of territory, with almost 7 billion people
speaking hundreds of languages. So how do you go about expanding business
in those markets while keeping risk at an acceptable level? The route usually
runs through these successive stages:
1. Selling direct from the home office, mainly through the web site
2. Using representatives
3. Having your own sales/service business