Visual perception biases within consumer contexts
Within the marketing domain, how have researchers studied such explicitly recognizable differences between sensation and perception? One area is that of visual perception biases (Raghubir and Krishna, 1996, Raghubir and Krishna, 1999 and There is a lot of room for future research examining the differences between sensation and perception focusing on senses other than vision. Speech recognition is clearly one area which can be very important for marketers in the form of spoken advertising, for example, radio, TV, or computer ads, or even spoken ads over cellphones which are inevitable.