B-type interviews were conducted with seven commercial
agents identified by fishers through survey A; of these, only three
claimed to market botete diana. This species is handled fresh and
stored on ice. It is separated from other species by sections or
plastic bags due to the amount of mucus on its skin. It is purchased
headless at $2.00 US dollars/kg, being more expensive than other
target species in the region such as bass and tilefish, which are sold
for around $0.60 to $0.80/US dollar kg and $1.20 to $1.60 US dollars/
kg, respectively. Botete diana fillets sell for up to $5 US dollars/kg in
consumer markets. The three commercial agents agreed that local
consumption is low, and almost all the production is transported to
Culiacan, Sinaloa. Sanchez et al. (2007) point out that the kilogram
of this species is sold for up to $10 US dollars/kg in the U.S. market.