STRENGTHS
Brand recognition: amazon.com is synonym of sales online and their services are focused on customers’ satisfaction, for example one can observe this particular strength in the most recent release of amazon.com: “the kindle” digital book reader, where one can store up to 200 books. In its two first days the kindle has ran out of stock, despite the fact that it is not the first digital book reader into the market.
The business model: the model has the advantage of increasing revenues without incurring highly direct costs.
Diversification: the variety of products that amazon.com offers in different geographical markets suggests a large stability into the e-commerce field.
Business evolution: during the past year’s amazon.com has continually reinvented their services, increasing their value.