and were asked to rate the perceived freshness and crispness of the pretzels with a single bite. Half of the trials were incongruent: The part of pretzel that was held by the participant and the part that she/he actually bit differed in terms of treatment (i.e., the pretzel was moist on the holding site but fresh on the biting site, or the other way round). Interestingly, freshness and crispness ratings decreased with the incongruent information than when congruent trials were presented. Here, the tiny size of the samples probably prevented such an interaction to happen. As a matter of fact, from
one side the samples were not discriminable in terms of hand feel (while the difference in moisture in the pretzel was clearly perceivable by touch), while on the other side no difference in the effect of sound was observed in the ‘incongruent’ condition (e.g., ‘Fuji’ apple presented with the 24 dB manipulation) as compared to the ‘congruent’
condition (e.g., ‘Renetta’ apple with 24 dB manipulation).