The business manager should have experience and knowledge related to the business activity that is being implemented on the electronic commerce site. For example, if business managers are assigned to a retail consumer site, they should have experience managing a retail sales operation.
In addition to including the business manager, the business management function in large electronic commerce initiatives may include other individuals who carry out specialized functions, such as project management or account management, that the business manager does not have time to handle personally. A project manager is a person with specific training or skills in tracking costs and the accomplishment of specific objectives in a project. Many project managers are certified by organizations such as the Project Management Institute (which you learned about earlier in this chapter) and have skills in the use of project management software.