The results of this study show that social media creates great opportunities for personal branding efforts both for personal and corporate purposes of top level executives. With a well-planned brand management on social media, and with a high level of engagement, top level executives of companies may create value both themselves and the other brands of their company. But creating value on social media is not a one way road, to gain customers awareness and loyalty, managers must interact with them sincerely and should show their concern. This situation makes personal brand management for top level executives on social media an organized professional team job and an important part of social media efforts of the company to manage. This paper also analyzed the correlation of social media personal brand management efforts of top level executives on non-customer followers. A positive relation has been detected on social media engagement level and personal branding efforts but the relation between existence on social media and personal branding has not been confirmed.