Toyota's marketing efforts in North America have focused on emphasizing the positive experiences of ownership and vehicle quality.[53] The ownership experience has been targeted in slogans such as "You asked for it! You got it!" (1975–1979), "Oh, what a feeling!" (1979 – September 1985, in the US),[53] "Who could ask for anything more?" (September 1985 – 1989),[54] "I love what you do for me, Toyota!" (1989–1997), "Everyday" (1997–2001)", "Get the feeling!" (2001–2004), "Moving Forward" (2004–2012),[55] and "Let's Go Places" (2012–present).