This study evaluated the non-thermal effects of electricity on anthocyanin degradation kinetics during ohmic heating of jaboticaba juice. The kinetic rate constants ranged from 0.0017 to 0.0075 min1 and from 0.0018 to 0.0076 min1 for ohmic heating and conventional heating, respectively. Statistical analyses showed no significant differences between the rate constants of the ohmic and conventional heating at the same temperatures. Moreover, D-values, t1/2-values and z-values showed similar values (p > 0.05) for both heating methods. Ohmic and conventional heating also showed similar values for all thermodynamic parameters when compared in the same temperatures. These results indicate that the presence of the electric field strength did not affect the degradation kinetics of anthocyanins. Therefore the anthocyanin molecule is reacting the same way and in the same rate in the medium when both heating methods are applied. This demonstrates
similar mechanisms of degradation. Although more studies are required to elucidate the effect of this technology on bioactive compounds stability, these results reveal that ohmic heating