PPC is the largest company in the industry. Several years ago, PPC was also the first of the
three companies to recognize the growing importance of sustainability and green
marketing. PPC took steps to measure emissions and waste, and used these
measurements to establish various environmental baselines in accordance with
recognized standards. Then it used its baselines to establish emissions and waste
reduction targets. Early in this process, PPC also set up a sustainability section of its
website to keep interested people informed about their sustainability policies, programs,
and performance. Results were also reported through several NGO websites. However,
recently PPC was verbally attacked by an environmental group that was disappointed with
its sustainability performance