The purpose for employing the exploratory factor analysis was to derive factors from
24 museum attributes and to identify the main dimensions of expected and perceived
museum service quality. This study adopted a principal component analysis with
varimax rotation. According to Hair et al. (2006), the appropriateness for conducting
factor analysis was assessed with Kaiser-Meyer-Olkin’s measure (KMO) and Bartlett’s
sphericity test. Further, the criteria for the number of factors extracted and variables
retained were based on eigenvalues, percentage of variance, significance of factor
loadings and number of variables in the extracted factor. Factors with eigenvalues
equal or greater than 1, a solution with at least 60 per cent of total variance explained,
factor loadings above 0.4, and factors that contained at least three items were regarded
as satisfactory.
The purpose for employing the exploratory factor analysis was to derive factors from24 museum attributes and to identify the main dimensions of expected and perceivedmuseum service quality. This study adopted a principal component analysis withvarimax rotation. According to Hair et al. (2006), the appropriateness for conductingfactor analysis was assessed with Kaiser-Meyer-Olkin’s measure (KMO) and Bartlett’ssphericity test. Further, the criteria for the number of factors extracted and variablesretained were based on eigenvalues, percentage of variance, significance of factorloadings and number of variables in the extracted factor. Factors with eigenvaluesequal or greater than 1, a solution with at least 60 per cent of total variance explained,factor loadings above 0.4, and factors that contained at least three items were regardedas satisfactory.
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