There are many reasons for the popularity of fast food.One of the main reasons is the change in lifestyle.Many people in the UAE are working long hours, shifts, or extended school days. They don’t have time to find ingredients or prepare good food.Women are now starting to work in the Emirates, and this can result in less time being available for preparing family meals.Another cause is the huge number of young, affluent people in the United Arab Emirates.The rapid development of the country has meant that young people, who comprise over 75% of the population, have money to spend. A third reason is advertising.The UAE is a modern, free-market country, with all forms of media such as the Internet and satellite television, and people like to try new products and different kinds of fast food.