Job Descriptions:
Plan and implement full scale paid search campaign and facebook advertising for clients
Conduct keyword research and selection for paid search campaign.
Compose and test ad copy to produce optimal click-thru rates
Utilize bid management tools and data modeling to maximize the effectiveness of search marketing campaigns
Monitor campaign results, analyze key metrics, and optimize click-thru and conversion rates
Perform analysis on results to assist in overall evaluation of campaign success
Coach and consult team to specialize in facebook ads optimization and check all campaign of subordinate.
Coordinate with facebook Singapore to create account, add credit limit and budget allocation including all troubleshoot case happened.
Update facebook ads trend , insight to both client , brand team including subordinate.
Get brief, plan facebook self serve ads and suggestion.
Present campaign performance to brand team including clients.
Set up facebook ads campaign which cover all facebook ads, targeting and set bidding to align with objective for campaign that
requires more optimization
Optimize ads creative, target to meet objective and convert highest cost effectiveness.
Monitor daily budget to reach target budget.
Provide weekly, monthly, end campaign report with finding key learning, what campaign did well and what campaign should improve. If client or brand team requires Quarter review, you need to prepare data with analysis trend.
Able to support digital planners including brand team.