One or more intangible assets may be acquired in exchange for a non-monetary asset
or assets, or a combination of monetary and non-monetary assets. The following
discussion refers simply to an exchange of one non-monetary asset for another, but it
also applies to all exchanges described in the preceding sentence. The cost of such an
intangible asset is measured at fair value unless (a) the exchange transaction lacks
commercial substance or (b) the fair value of neither the asset received nor the asset
given up is reliably measurable. The acquired asset is measured in this way even if an
entity cannot immediately derecognise the asset given up. If the acquired asset is not
measured at fair value, its cost is measured at the carrying amount of the asset given
up.