-Who are the uses, where are the located how much do they buy from whom do they buy, and why?
-How have advertising been employed and which approach has been most effective?
-What are the pricing changes in the market, who has initiated these changes, and why? -What are the market's attitudes concerning competitive products?
-What channels of distribution supply consumers, and how do they function?
-Who are the competitors where are disadvantage do they located and what advantages they have?
-What marketing techniques are used by the most successful competitors? By the least successful?
-What are the overall objectives of the company for the next year and five years hence?
-What are the company's strengths weaknesses? What are one's production capabilities by product?