shame
noun
1.the painful feeling arising from the consciousness of something dishonorable, improper, ridiculous, etc., done by oneself or another:
She was overcome with shame.
2.susceptibility to this feeling:
to be without shame.
3.disgrace; ignominy:
His actions brought shame upon his parents.
4.a fact or circumstance bringing disgrace or regret:
The bankruptcy of the business was a shame. It was a shame you couldn't come with us.