San Miguel Premium All-Malt Beer carries an outstanding and distinctive smoothness and taste. A four-time Monde Selection Gold award-winner, it is pure malt perfection for those with luxurious and sophisticated tastes. The stylish statement of one’s status and success. San Miguel Super Dry Beer is still the first and only dry beer in the country. Balance and harmony can be derived from its clean, crisp, dry taste and elegant finish. It’s the soothing reward for those who have worked hard to succeed and simply want to relax and relish their achievements. San Miguel Super Dry Offers a rich multi-sensorial experience to the palate unlike any other. This caramel-flavored, full-bodied dark lager with a distinct sweet roasted aroma is for connoisseurs of impeccable taste. It is best enjoyed slowly and discerningly… perfect for those uninterrupted moments of drinking pleasure Cerveza Negra A high-alcohol pale amber lager characterized by pleasant estery notes and mild balanced bitterness. A brilliant ice-filtered beer that gives exceptional smoothness and a refreshingly cool after drink experience. San Miguel Strong Ice Gold Eagle Beer is moderately light bodied, yet flavorful, hopped just enough for a little bite on the finish bringing out an over-all “easy drinking” character. Gold Eagle Beer Red Horse Beer San Mig Light is the low-calorie beer that gives you the full beer flavor, the same beer alcohol, yet less filling. The perfect balance between right and light. San Miguel Light Pale yellow golden color
White soapy head that dissipates quickly
Faint malt and sweet grain smell
Smells like cheap alcohol
Acetic sourness at the beginning, almost salty
Gives way to a sweet malty alcohol taste
Very thin mouthfeel
Crisp carbonation
Better than bud light Consumer Trends Traditional Food Pairings Marienda, or afternoon snack, is practiced by most people. Traditions and Customs Hospitality and Etiquette Everyday is a celebration! Most especially Christmas and New Year's Eve. Festivals and Events When guests arrive in a home, they are usually greeted with hugs, kisses, food, and drink. Sources:
San Miguel Brewery (2009). Retrieved May 13, 2012
http://sanmiguellifestylebrews.com/ Sources:
San Miguel Brewery (2009). Retrieved May 13, 2012
http://sanmiguellifestylebrews.com/ Social beer that you drink with
friends.
Target Market: friends and family.
Traditions: Social family/friend
gatherings.
Food: Traditional family meals.
(Pancit, Fish, Cripypata) Social status beer
Target Market: Young adults (luxurious and sophisticated)
Traditions: Drink at resorts or vacation spots
Food: Appetizers Comfort beer
Target market: Working man
Traditions: A drink to have after a long day at work. Gather around the sala with family and friends to talk about the day.
Food: Snacks Dessert beer
Target market: High end restaurants and resorts.
Tradition: Desserts after dinner
Food: Desserts (Chocolate mousse) Smooth beer with a punch.
Target Market: Young active adults.
Tradition: At the bar. Sporting events
Food: Chips, Cornic, Peanuts Red Horse Beer Social Beer
Target Market: All adults
Tradition: For all social activities