Innovation diffusion: Diffusion is a process by which an innovation spreads across a population of potential adopters over time. However not all innovations diffuse at the same rate and even so, there is a gap in terms of initial adoption and subsequent usage as seen in the organizations. This gap has been named as “assimilation gap” which is defined as the difference between cumulative adoption and cumulative deployment after initial acquisition. Other scholars too have pointed out instances of either under-utilization or de-installation of recently installed technologies. Primary reasons cited have been lack of appropriate increasing returns to adoption and presence of knowledge barriers. Lack of appropriate absorptive capacity, lack of effort in organizational learning are other cited reasons apart from the more political or monetary reasons. Although the above scholarly works set the tone but they do not address the micro issue of studying the extent of adoption of an innovation. Moreover, innovation diffusion literature appears to be concerned about the diffusion in numbers rather than the diffusion in terms of actual usage, acceptance and assimilation within the organization. Little empirical work is available on “post adoptive behavior” although conceptualization of post adoption activities has been included.