1896 - Eldridge Johnson improved the gramophone with a motor designed by Levi Montross and his own patent 601,198 filed Aug. 19, 1897, for a simple and inexpensive machine that became the most popular disc phonograph by 1900; he then merged his Consolidated Talking Machine Co. with Berliner's company to create the Victor Talking Machine Co. in 1901 with the "little nipper" dog as trademark.