Apple Watch (marketed as Apple logo black.svg WATCH) is a smartwatch created by Apple Inc., announced by Tim Cook on September 9, 2014. It has fitness tracking and health-oriented capabilities, as well as integration with iOS and existing Apple products and services. The Apple Watch is scheduled to be available in three models, with a wide-variety of case and band options. The Apple Watch is compatible with the iPhone 5 and later models running iOS 8 with round apps that are scattered around the screen. The device is scheduled for release in early 2015