Online shoppers fooled by fake reviews
A consumer group in the UK has reported that many Internet sites are full of fake reviews. The Competition and Market Authority (CMA) believes there are millions of reviews on sites for hotels, restaurants, online stores, etc. that are there to trick shoppers. At least 25 million Britons read reviews on websites such as Amazon and TripAdvisor before booking holidays or shopping online. Writing fake reviews for companies is now big business. Many companies write fake reviews to market themselves. Others offer money, free samples or upgrades in exchange for five-star reviews.