It was considered as a selling strategy which was a monopolized strategy in compulsion to sell local
liquor plus beer which the group of Mr. Charoen Siriwattanapakdi’s applied throughout the time. It was
the nature of non-liberalized marketing operation. However, it was necessary for Thai Beer (1991)
Company and Carlsberg Brewery Company to use this strategy due to being at an advantageous position
to push new beers like Carlsberg and Chang beer into recognition.