More often success depends on collaborating with other companies that have complementary competencies (Svensson, 2003).Hence,individualcompaniesnolongercompetealonebutratherassupplychains (Christopher, 1998). Here, it is crucial for a manufacturing company to reliably position itselfinthesupplychaininordertocreatethebestpossiblecompetitiveadvantage.This strategicpositioningdecisionisconcernedwithdecidingthosemanufacturingactivities that a company should carry out internally and those that should remain external (Baines et al., 2005). It is associated with the firm’s internal span of process, the degree and direction of vertical integration alternatives and its links and relationships with suppliers, distributors and customers (Hill, 1993).