Malhotra was only 26 years old when she founded her company. With the support of the Rural Technology and Business incubator at IIT Madras, she was able to grow her small business into a viable and profitable entity, but not without jumping over numerous hurdles. By definition, BPO is a method by which certain business operations on processes are outsourced or subcontracted to third party. This method was previously used by manufacturing companies that found it was cheaper to set up factories in low-wage regions of the world and then transport goods to markets for sale Later, the most popular BPO businesses were offshore call-centers, made especially famous by indian companies. By the time Malhotra generated her idea, BPO were synonymous with high-tech operations such as software development and business analytics. As BPO moved up the value chain, her dream of creating rural centers seemed less and less possible. How can people program software if there is no electricity or Internet? Why would a client hire a company for business analysis if the employees can’t speak English well? In order to answer these questions, Malhotra had to start from the bottom up. First, she had to establish some sort of infrastructure to enable vehicle transportation to and from the business centers, set up telecommunications systems, and ensure reliable power sources would be able to reach the centers. Although it was a slow process, she was able to create a distribution operations model with the main office in Chennai acting as the conduit between the client and the rural centers, In this manner, the BPO is accessible to the large corporations in the cities while conducting operations in the low-cost regions. The lower overhead cost of human capital is then passed on to the client. It is a win-win situation with the client enjoying lower costs of service and the people of the rural villages enjoying the opportunity to earn more money and generate income through knowledge work instead of agriculture.