Among many other factors, demand for energy efficient and greener cars, demand for low
operating cost, and demand for high level of safety and comfort are the most significant factors
that are influencing the trends and conditions of automobile marketplace.
Today’s automobile sector can be best described as one of the sectors that are trying
utmost to respond these important marketplace demands. Based on these demands, there is
both good and bad news for the auto industry, including for Toyota. Good news is that there is
surprisingly robust vehicle sale in the market. The bad news is that some of the leading
automakers are shedding thousands more jobs. Some of the automakers are also projecting
downward market trends. These trends are important because, automobiles are responsible for
13.3 million US jobs, and US $ 675 billion revenue in the US economy.