1.CRM is an information industry term for methodologies, software and usually Internet capabilities that help an enterprise manage customer relh dationships in an organized way.
2. CRM is the process of managing all aspects of interaction a company has with its customer interaction a company has with its customer,including prospecting, sales and service. CRM applications attempt to provide insight into and improve the company/customer relationship by combining all these views of customer interaction into one picture.
3. CRM is a business strategy that maximizes profitability, revenue and customer satisfaction by organizing around customer segments, fostering behavior that satisfies customers and implementing customer-centric process.