Understanding why people utilize alternative or conventional medicines is central to increasing health care utility and efficacy. In addition, many countries are becoming increasingly diverse, and as such, cultures are mixing and influencing one another. This trend is especially evident in the United States, where it is projected that by 2050, the population will be approximately 50.1% Caucasian, down from nearly 70% in 2000 (United States Census Bureau, 2004). With increasing cultural heterogeneity, health care utilization beh is likely shifting. Addressing the needs and values of this shifting population requires an understanding of their culturally linked health care utilization determinants.