In 2015 off-trade sales grow by 4% in current value terms and 3% in volume terms to reach Bt15.9 billion and 399 million litres
Broader exposure from the popular tea culture benefits the variety in RTD tea
The off-trade channel dominates sales in 2015
Ichitan Group PCL leads RTD tea in 2015, followed by Oishi Group
A 6% off-trade value CAGR at constant 2015 prices is expected to reach Bt21.3 billion in 2020