Released in 2010, there are now more than 300 million Instagrammers worldwide. The name of this mobile application is a portmanteau of ‘Instant camera’ and ‘lelegram’. It gains its popularity from the combination of chec-in and creative photography function. The self-portrait taken with a mobile phone or digital camera, called a selfie, also originated on Instagram. In Thailand last year, Instagram was the No. 1 channel along with Facebook, beating Youtube and Twitter into runner up positions.