Study
To test the hypothesized relationships of a cross-cultural price/brand effect
model, a between-subject, survey-based study was conducted. The
experimental design was 2 2: two levels of objective price (low and high) and
two levels of country (USA and India). The survey in both countries was
conducted in English. The participants in India were all fluent English
speakers, but a bilingual native was available to answer any questions that
respondents might have about the meaning of English words