Strengths in the SWOT analysis of Burger king
Global Operations: It is 2nd largest fast food hamburger restaurant. Burger King was founded in Miami, Florida in 1953 by Jim McLamore and David Edgerton. The company operates approximately 40 subsidiaries globally that oversee franchise operations, acquisitions and financial obligations.
Strong Franchise network: Burger king is known to be present in 79 countries. It has 13000 franchises & company owned outlets. Out of 13k outlets only 10% are company owned outlets rest are owned by franchise.
Strong Product line: Apart from offering hamburgers in different sizes, it also serves grilled burgers, breakfast meals, beverages, desserts, sandwiches, Chicken items. It is the 2nd largest fast food restaurant chain in the world in terms of number of restaurants & sale.
New Broiler for their outlets: Company has completed the rollout of new flexible broilers. Fire-grilled bone-in ribs, extra-thick burgers and shrimp kebabs are just a few of the new offerings Burger King has added to their menus after this. The new broilers feature flexible cooking methods that enable Burger King to prepare virtually any type of product in order to have competitive edge over other players.
Strong branding – Burger king is equally strong in its branding efforts like McDonalds. Because it is yet in the expansion stage, there are many places where it does not have a presence. But places where it is present, it is known to capture the local audience smartly with its marketing activities.
Less capital intensive – 90% of Burger king outlets are owned by franchisee, a strategy which helped them in being focused towards innovating their menus rather than worrying about finances.