Kickstart question: how can the benefit be summed up without words in a simple picture?
Kickstart question: how can the appeal of a product be depicted effectively without words?
Kickstart question: how could the manufacturing process, the packaging. The target group or the product be combined, in order to show a special feature of the product at a glance?
Kickstart question: how can comparative juxtaposition show a problem situation and its solution?
Kickstart question: how could you create a striking scene that demonstrates the product benefit by comparing and contrasting?
Kickstart question: how can a comparison that focuses on the high quality of the product seize viewers’ attention?
Kickstart question: how can you use an extremely exaggerated comparison to stress the product benefit?
Kickstart question: how can repetition be used to show the benefit visually?
Kickstart question: how can repetition attract attention and represent the problem situation in a striking way?
Kickstart question: how can the effects of a product feature be exaggerated in order to emphasize the benefit in a witty way?