A good answer would comment on Franklin's use of humor and his attempts to poke fun at himself so as to not seem arrogant. Moreover, Franklin's style is terse and witty; he usually makes his points using as few words as possible, which in part leads to his tendency to create aphorisms. Franklin's style is predominantly didactic as the Autobiography is intended to be read partly as a self- help manual. Franklin contributed to the development of journalism as type of writing that presents the facts in the order of most important to least important, using as few words as are necessary.