Néstle established its halal policy in 1992 in close cooperation with the Malaysian
state represented by JAKIM. Prior to state institutionalization of halal in Malaysia, a
plethora of Islamic revivalist groups produced halal products without a proper certification
process, the Committee Chairman argues. Islamic revivalism and Malay ethnicity
inMalaysia since the 1970s have been major factors behind pushing halal to become
a global market force, which Nestlé has a deep knowledge of and expertise in
marketing.