The power of Beauty without all the noise. Your early morning beauty routine no longer has to wake the neighborhood. This revolutionary technology utilizes a vertically mounted fan for ULTRA-quiet performance, the centrifugal fan design with curved blades maximize speed for optimal energy with efficient results and the unique U-shaped air inlets increase airflow for faster drying. Ionic technology is scientifically proven to eliminate static electricity caused by the styling of hair. The ion feature delivers the ultimate performance leaving hair sleek, shiny and frizz free. Let the family sleep in the morning without having to go to the other side of the house.