1.-Making a whole new product could make people apprehensive to try the new drink because they dont know whether it has changed for the worse or better. On the other hand it could show people a fresh start and decide to try it again to see if its any better. It could also show people that they knew that their product was bad and are serious about fixing it for the future. Fixing it to please the customers!
-I believe humor is a good approach when it comes to commercials.It keeps the watchers captivated and watch the whole commercial. Its was agreat idea to show how they remade the drink. And how different it was from the one before!