It is important to establish a strong working relationship with visual designers. Wireframes allow
you to explore content and layout ideas without worrying about the visual design. This provides
freedom for both the UX practitioner and the graphic designer to concentrate on their own
specialty. It is important that visual designers feel liberated rather than constrained by wireframes.
This can be achieved by involving visual designers in the wireframe iteration process, so they
have ownership and don’t feel that they are simply expected to “color in” the wireframes.