ONLINE MEDIA are on the rise as businesses in Thailand respond to consumers in the 4G era. Offering insights into the 2016 online marketing outlook, Kampol Tanapanyaworakhun, chief executive officer of iTopPlus, said that this year's implementation of the Asean Economic Community and the widespread introduction of 4G wireless broadband services would make online marketing even more vigorous.
Kampol, whose firm provides fully integrated online marketing services, said iTopPlus’s online advertising business in Thailand was worth Bt9.87 million last year, and was growing by 50 per cent annually.
Around 60 per cent of the clients are small and medium-sized enterprises, with online media purchases by SMEs increasing by about 30 per cent from the previous year.
The figure indicates that Thai SMEs are now embracing the online advertising trend, which used to be limited to larger corporate clients, he said.
Google now has many more tools and techniques suitable for different types of SME businesses, he added. For instance, keyword searching can be refined based on analysis, making each word appropriate to the business to help reach the right target.