being pretty and throwing in a few catchy tunes and dance moves can attract big audiences in your own country, that is not difficult to figure out, but to their credit the Korean entertainment giants have achieved much more than that. Whatever you believe about the supposed popularity of K-Pop in the US or Europe (as it is overly publicised in the news in Korea) the fact is that K-Pop is very popular in a growing number of countries and especially in the rest of Asia. Even arch rivals Japan cannot get enough of the stuff. Why is this? How is it that essentially high schoolers, of limited musical ability to begin with, are so popular in so many countries?