Family owned company
The LEGO Group is today owned by the third and fourth
generations of the Kirk Kristiansen founding family:
Kjeld Kirk Kristiansen and his three children.
Kjeld Kirk Kristiansen was appointed President
and CEO of the LEGO Group in 1979. In 2004,
Jørgen Vig Knudstorp succeeded Kjeld Kirk
Kristiansen as President and CEO of the
LEGO Group.
The wheel
Four strategic business areas are
represented in the Management
Board today: Operations, Market
Management and Development,
Product and Marketing Development,
and Business Enabling.