Marketing Principle: Get Attention
To get and keep the attention of current and future clients
and patients, your integrated marketing efforts need to be
consistent and relevant. A useful marketing plan should not
rely solely on a single tactic or medium for delivering the message.
Instead, your message should be pushed out into every
medium where your potential customers and clients can be
found. Each medium may require you to tailor your message.
For instance, on Twitter, you have only 140 characters to make
your point. A posting on your blog might run 500 words. A
video on YouTube could be 5-10 minutes long