Based on the results from activities which took place at the
fuzzy front end, the main concepts for the development process
which emerged were to create new product lines and to explore
appropriate production methods. There were two objectives
in creating new products. The first was to gain access to the
home décor and fashion accessory markets and second was to
seek cross-fertilization opportunities. The development process
was based on an iterative approach that combined sketching,
discussing, prototyping and presenting. In sketching, the design
team took the main responsibility for sketching concepts and
describing ideas in visual form. By visually defining application
ideas, the sketches served as an effective tool for communicating
and discussing concepts with the artisans. Based on the result of
the discussions, prototypes were made by both the artisans and
the designers. The co-creating prototyping process enabled the
artisans to understand the production methods and the design
material, while designers obtained a better understanding of the
craft and how to fuse modernity with the craft. After completing
the first round of prototypes, a presentation was held to present
Based on the results from activities which took place at the
fuzzy front end, the main concepts for the development process
which emerged were to create new product lines and to explore
appropriate production methods. There were two objectives
in creating new products. The first was to gain access to the
home décor and fashion accessory markets and second was to
seek cross-fertilization opportunities. The development process
was based on an iterative approach that combined sketching,
discussing, prototyping and presenting. In sketching, the design
team took the main responsibility for sketching concepts and
describing ideas in visual form. By visually defining application
ideas, the sketches served as an effective tool for communicating
and discussing concepts with the artisans. Based on the result of
the discussions, prototypes were made by both the artisans and
the designers. The co-creating prototyping process enabled the
artisans to understand the production methods and the design
material, while designers obtained a better understanding of the
craft and how to fuse modernity with the craft. After completing
the first round of prototypes, a presentation was held to present
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